RubiMESSAGE

Guide callers to the right service in seconds.

Call takers spend valuable time repeating instructions and redirecting callers. RubiMESSAGE turns verbal directions into clear SMS handoffs residents can act on.

The impact we deliver.

30%Fewer repeat calls for the same request.
15 secTo send a resident their next step.
20+Languages, translated automatically.
90%Of texts opened within minutes.

The problems it solves.

Verbal handoffs over the phone are slow, easy to forget, and impossible to track. RubiMESSAGE fixes that.

Instructions don't stick

Verbal directions get forgotten the moment the call ends.

Endless repetition

Call takers repeat the same handoffs dozens of times a day.

Language barriers

Complex instructions are hard to convey over the phone in another language.

No paper trail

There is no record of what a caller was told, or whether they acted on it.

Callers call back

Without something to keep, residents call again for the same information.

Inconsistent guidance

Different call takers phrase the same referral different ways.

From verbal handoff to a text they keep.

01

Triage

Confirm eligibility with the caller.

02

Select

Select a pre-written template.

03

Send

Optionally translate the template, and send the message directly to the citizen's phone.

04

Track

Supervisors have visibility into usage and referral activity.

Service delivery impact.

Fewer repeat calls, clearer instructions, more follow-through.

Fast public referrals

Send links, phone numbers, or resources for online reports, collision reports, records services, and more.

Consistent communication

Templates mean call takers send the same instruction, every time.

Accessible

Multilingual communication for diverse communities.

Operational insight

Track usage and template activity to know what's happening in your community.

Adding a text message option enhances the tools we already use and allows us to deliver information in more ways to meet people's expectations and preferences.

Thunder Bay Police
Megan Petzel, Communications Centre · Thunder Bay Police
Population 117,000 · 255 sworn members

Trusted by agencies across North America